Top 3 Best Practices for Your Website
The business landscape is always evolving… and so are the digital foundations we build our businesses on. With the help of Google, Facebook and smartphones, websites & mobiles applications are now one of our first opportunities to interact with the #1 asset in business: customers.
It’s more important than ever for business leaders to stay on top of emerging web design trends & best practices. It’s equally important for marketing leaders to have the insight needed to guide key decision makers down profitable paths for their company’s online brand.
#1: Be Mobile-Friendly
Your business needs a mobile-friendly, responsive website. ASAP.
Aside from numerous, detailed posts on the latest 2015 web design trends, the most important tip for your business is a simple one. Whether you’re a startup, or a Fortune 500 corporation: Be Accessible. Accessibility can include building websites which includelanguage translations, instant feedback/chat widgets and clickable google maps for immediate driving directions. But according to Google, web design accessibility means being visible on the interface that most customers use to communicate: themobile phone.
Your business website should be built on a Content Management System (CMS), so you can create more content.
In the past, it was good enough to launch a website site & allow it to sit… following the old mantra, “If we build it, they will come.” But in 2015, they won’t. Potential clients & customers are constantly distracted with other, more relevant content offers. If you’re not keeping your website updated with new content that speaks to your market, opportunities for attracting new business may get lost in the social shuffle. It’s important to build digital business brands on platforms that allow you to easily create and share fresh, new content on your website & social media channels.
#3: Perform Security Updates
Search engine, security updates & general maintenance should be performed regularly on your website. At least every month.
Maintaining the integrity of your headquarters is also a priority. Along with securing your server, passwords and login information… it’s also important to perform regular maintenance and backups. There is a constant balancing act between evaluating & updating popular CMS software version compatibility, while consistently optimizing for search engine visibility, page load speed and website security.